Mapped: The Price of Starbucks by Country
In 1971, three former students from the University of San Francisco set up the first Starbucks at Seattle’s Pike Place Market, selling fresh roasted coffee beans, teas, and spices from around the world. This was a relatively humble beginning for what is now the largest coffeehouse chain in the world.
Today, Starbucks boasts 32,000 stores across 80 countries, second only to McDonald’s in the fast-food chain business. And like McDonald’s, the price of a coffee at Starbucks varies wildly depending on the country you’re in.
This map made by SavingSpot has the answer to which country has the most and least expensive Starbucks coffee, for those connoisseurs who want to get the most bang for their (Star)buck—or for those who want to examine relative cost and purchasing power.
Which Country Has the Most Expensive Starbucks Coffee?
The underlying data for this map uses a combination of sources, including delivery apps, Google Reviews, menu images, and desk research, all cross-checked to come up with the price of a Tall Latte per country (converted to USD).
Per their findings, the most expensive Tall Latte (12 oz) in the world can be found in Switzerland for $7.17 . On the other hand, the same drink can be bought for a little over a dollar in Türkiye .
Here’s the full rankings of the “Tall Latte Index”:
|Country||Tall Latte Price|
|Trinidad and Tobago||$3.39|
|Saudi Arabia||$4.27 (Iced Caffè Latte)|
The U.S. has the 21st-least expensive coffee in the world at $3.26 for a Tall Latte, making it an unusual combination of a high-income country with a low price. Usually, it’s more common to see countries with a “developing” or “low-to-middle income” status have cheaper Starbucks prices than higher-income countries.
The Price of a Tall Latte Relative to Income
However, simply converting local prices to USD doesn’t give the most accurate picture of how expensive Starbucks is in a country. Taking purchasing power into consideration, here’s how the price of a Tall Latte measures as a percentage of a country’s median daily income.
In Cambodia and India, it would take more than 70% of the median daily wage to buy a Starbucks coffee. Other countries with relatively cheaper Tall Lattes in U.S. dollar terms include Indonesia, Morocco, and Bolivia—but these are still not the most affordable for local customers.
For a more broad-based view of Starbucks affordability, SavingSpot has also charted the price of a Tall Latte against each country’s per capita GDP. Countries placing higher than the trendline get relatively bad value at Starbucks, while those below the line can get more lattes with their average local paycheck.
Switzerland, Denmark and Luxembourg all have expensive Tall Lattes, even relative to their high-earning populations.
But countries like Chile, Panama, and Argentina have the worst of both worlds. Not only do they have more expensive lattes than higher GDP per capita countries like Canada, the U.S., and Australia, they do so at a fraction of the income.
What’s the Most Expensive Starbucks Item?
Based on SavingSpot’s findings, the Iced Caramel Macchiato in Switzerland is the most expensive Starbucks menu item in the world, coming in at a whopping $9.31 for a coffee with vanilla-flavored syrup and a caramel drizzle.
Denmark, Luxembourg, and France also have items well above the $7 USD price tag.
Whether those prices justify the quality of Starbucks coffee is a question best left up to the coffee aficionados, but for Starbucks, it’s a strategy that’s certainly helping the company’s earnings .
This article was published as a part of Visual Capitalist's Creator Program , which features data-driven visuals from some of our favorite Creators around the world.
Vintage Viz: China’s Export Economy in the Early 20th Century
This pie chart, circa 1914, is a fascinating breakdown of China’s export economy just prior to World War I.
Vintage Viz: China’s Export Economy in the Early 20th Century
“The past is a foreign country; they do things differently there” is the oft-quoted first line of L.P. Hartley’s 1953 novel, The Go-Between .
A statement that is as profound as it is banal. In other words, when we do history, we’re a bit like tourists. If we really want to understand the past, we have to think like a local.
The infographic above, Aspects of Principal Exports of Chinese Goods to Foreign Countries , is the first in a series that we’re calling Vintage Viz , which presents a historical visualization along with the background and analytical tools to make sense of it.
Today, the People’s Republic of China is the second largest economy in the world, a permanent member of the UN Security Council, and a growing military power . But at the dawn of the 20th century, things were much, much different.
Opium and the Opening of China to the West
Early Sino-Western trade was restricted by the Qing emperors to three ports, and after 1757, just one, in what became known as the Canton System. This name came from the one remaining port city of the same name, present-day Guangzhou.
Foreign trade was tightly monitored and subject to stiff tariffs, and Western traders chafed under these restrictions. So when in 1839, Chinese authorities moved to shut down opium smuggling—an important source of profit for foreign merchants—Western powers saw their chance and used the pretext to revise the terms of trade by force.
In what became known as the Opium Wars, 1839-1842 and 1856-1860, first Great Britain and then an Anglo-French alliance defeated imperial China and imposed punitive treaties that included indemnities and lowered tariffs, but also expanded the number of ports open to foreign traders, first to five and by 1911, to more than 50.
Westerners were exempted from local laws, Christian missionaries were allowed to proselytize freely, and the opium trade was legalized. Hong Kong was also ceded to Great Britain at this time.
The Treaty Port Era, also known as the Century of Humiliation , was perhaps too much for the country to bear. The weakened central government was beset by popular unrest, including the Taiping Rebellion (1850–64), which killed 20 million people, and the Boxer Rebellion (1899-1901), so-named for the secret society that led the movement, the Righteous and Harmonious Fists.
Eventually, the last Chinese emperor was deposed and a republic declared in 1911. Nevertheless, the government was too weak to impose its will, and was repeatedly challenged by warlords.
So as we approach the outbreak of the First World War in 1914, and the period covered by our visualization, we find China weakened internally by civil strife, and externally by Western powers.
The History of this Century-Old Pie Chart
Aspects of Principal Exports of Chinese Goods to Foreign Countries captures Chinese exports for 1914, and comes from The New Atlas and Commercial Gazetteer of China: A Work Devoted to Its Geography & Resources and Economic & Commercial Development .
Originally published in 1917 and edited by Edwin J. Dingle for the Far Eastern Geographical Establishment, the volume contains a wealth of data for the period. According to the book’s Preface, it “seeks to give all the information that is essential to the business-man in regard to a country… about which less is known than in regard to any similar area in the world.”
The visualization breaks down total Chinese exports for 1914 in haikwan taels (hk. tls.), a unit of silver currency used to collect tariffs. In 1907, one haikwan tael was worth $0.79 U.S. dollars.
Official figures come from the Chinese Maritime Customs Service . This was set up by foreign consuls after the First Opium War to collect tariffs to guarantee the payment of treaty indemnities.
Exports in 1914 represented 345 million hk. tls., a 14.4% decrease from 1913, likely owing to the outbreak of the First World War that same year.
Apart from “Other Metals and Minerals, Sundries, etc,” which served as a catch-all category, the largest categories were silks and teas of various types, representing 22.6% and 10.4% of total exports respectively.
|Export Item||Value (hk. tls.)|
|Eggs, Fresh, Preserved and Frozen||4,192,535|
|Fire crackers and fire works||2,435,841|
|Mats and Matting||3,326,819|
|Oil, Bean and Nutgalls||6,027,967|
|Other Metals and Minerals, Sundries, etc||74,449,181|
|Silk Piece Goods||10,841,472|
|Silk, Raw, not Steam Filature||2,811,367|
|Silk, Raw, White, Steam Filature||37,384,485|
|Silk, Raw, Wild not Filatures||4,072,777|
|Silk, Raw, Yellow Steam Filatures||1,267,413|
|Silk, Raw, Yellow, (not Steam Filature)||4,439,073|
|Skins and Hides Undressed (Cow and Buffalo)||13,499,340|
|Skins, Goat Untanned||3,207,974|
|Tallow, Animals and Vegetables||3,175,270|
|Tea Brick, Black||6,711,019|
|Tea Brick, Green||2,323,259|
|Tin, in Slabs||7,978,558|
Below are some more details that emerge from this visualization.
All the Tea in China
The Chinese tea trade was the subject of another visualization in the Atlas. It shows that China had been steadily losing ground to British India. Between 1888-1892 Chinese exports to Great Britain were 242 million pounds against India’s 105 million pounds. By 1912-1913, India had surpassed China to export 279 million pounds against 198 million pounds.
In 1914, the majority of Chinese exports went to Russia, 902,716 piculs in all. A picul is equal to “as much as a man can carry on a shoulder-pole” or about 133 pounds.
The Silk Road to Profits
Silk has long been in demand in the West as a luxury good, giving its name to the overland trade route that connected East and West for centuries: the Silk Road.
In 1914, China was the largest producer and exporter of silks in the world. On an annual basis, China averaged 14 million pounds, compared to the number two spot, Japan, at 11 million pounds, and number three, Italy, at 9 million pounds. Together, these three controlled 81.7% of the global silk trade.
The Opium of the Masses?
The opium trade, the pretext that opened China to foreign trade, was still big money in 1914.
A total of 37 million hk. tls. were imported in 1914 from India, up 11.9% from 1908. This is actually down from a peak of 41 million hk. tls. in 1913.
In 1907, China signed the Ten Year Agreement with India, which ultimately phased out the opium trade. By 1917 the trade was all but extinguished.
Back to the Future
The Aspects of Principal Exports of Chinese Goods to Foreign Countries is a far cry from the contemporary trade picture. China’s top export in 2021 was in the category “telephones for cellular networks or other wireless networks,” and was worth $147.1 billion .
But it’s worth noting that China today is a direct result of this period. The resentment created during the Century of Humiliation would eventually help lead to Mao Zedong, the Long March, and the establishment of the People’s Republic of China.
And in 1979, the Chinese central government would set up the first of their own “treaty ports,” in the form of special economic zones, places where foreign companies could set up shop. But this time, it wasn’t foreign powers who were making the rules.
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